FASHION
Luxury brands and brand ambassadors
29 January 2023
Dior, Chanel, Valentino, ... all these brands and so many more have announced their global brand ambassadors to represent the highest luxury houses globally and promote their names worldwide.
Dior, Chanel, Valentino, ... all these brands and so many more have announced their global brand ambassadors to represent the highest luxury houses globally and promote their names worldwide.
What is the common point between the people chosen and why are they the ones to have been named global brand ambassadors ? Let’s find out.
Whether it’s Jimin and Suga from BTS, or all the girls from Blackpink, most brand ambassadors that have been picked recently come from the same industry : K-Pop. Why this industry precisely ? Because it’s the most famous and en vogue music genre these days. Thanks to the success of the biggest music groups in the world right now, the music industry is dominated by K-Pop.
#1 in the charts, multiple Billboard Hot 10 entries, several Grammy nominations, the success of BTS has contributed to the choice of the group as formerly Louis Vuitton ambassadors but also very recently announced Jimin ambassador of Dior and Suga of Valentino. It can only bring more and more attention to these brands and also a lot of social engagement.
Social engagement as in social media reposts and talks, on Twitter, Instagram and also TikTok, luxury brands create never-ending desire that contribute to buying more and more products from them.
The fame and popularity coming from artists like Blackpink or BTS transcends barriers, it has surpassed the music industry and reached other industries and mostly the fashion one. Their impact on such sector has reached a point of no return and luxury brands have paved their way through this popularity to build a new empire that is still in constant growth.
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