Angelina Jolie's Atelier Jolie: A Fashion Haven with a Historic Soul on Great Jones Street
In the heart of Lower Manhattan, on the unassuming but historically rich 57 Great Jones Street, Angelina Jolie has breathed new life into a two-story white brick building with her latest venture, Atelier Jolie. The boutique, which opened its doors this month, is not just a fashion destination; it's a tribute to the ghosts of New York's past, where gangsters, artists, and iconic figures have left their mark on this unassuming address.
Atelier Jolie's facade, covered in graffiti, conceals a world of vintage and deadstock fashion treasures within. The store, housed in the building once owned by pop art icon Andy Warhol in the 1970s, embraces the artistic heritage that permeates 57 Great Jones Street. Jolie's boutique pays homage to a bygone era when luminaries like Keith Haring and Madonna frequented the space, making it a hub of creative energy.
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The appointment-only fitting room on the second floor of Atelier Jolie adds an air of exclusivity to the shopping experience, allowing patrons to immerse themselves in the carefully curated collection of clothes made from vintage and deadstock materials. Beyond the racks of timeless fashion, the chic cafe within the boutique invites visitors to savor Turkish coffee and indulge in Syrian mini pies, creating a multi-sensory experience that transcends typical retail boundaries.
In her founding statement, Angelina Jolie extends an invitation to the public: "I hope to see you there, and to be one of the many creating with you within our new creative collective. Bear with me. I hope to grow this with you." With these words, Jolie envisions Atelier Jolie as more than just a store—it's a collaborative space where creativity flourishes, echoing the vibrant artistic history of the location.
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The building's upstairs studio loft holds particular significance, as it was once the living and painting space of the legendary Jean-Michel Basquiat. It was within these walls that Basquiat, at the age of 27, created some of his most profound works before tragically succumbing to a heroin overdose in 1988. Atelier Jolie's connection to Basquiat's artistic legacy adds a poignant layer to the boutique's narrative, reminding visitors of the building's storied past.
Angelina Jolie's Atelier Jolie not only offers a curated selection of fashion but also serves as a cultural beacon, weaving together the threads of New York's rich history. As patrons explore the boutique, they become part of a story that extends beyond the garments on display—a narrative that pays homage to the creative spirits that have graced 57 Great Jones Street over the years.