BEAUTY
Celebrity make-up brands that are worth buying
BY Rawnek hadjab
24 January 2023
Ariana Grande, Selena Gomez and even Rihanna have built their own beauty empires and are revolutionizing the industry.
R.e.m beauty, Rare Beauty, Fenty Beauty... all these celebrity make-up brands that are turning the cosmetics industry into something dreamy, glamorous and mostly fabulous. Behind these brands are the faces of some of the most well-known singers of this generations, adored by millions of people. Ariana Grande, Selena Gomez and even Rihanna have built their own beauty empires and are revolutionizing the industry. Let’s have a look upon the way these brands have imposed themselves in the cosmetics world.
Umbrella, 7 rings, Taki Taki. These words sound familiar ? Obviously.
These names are some of the most famous hits sung by the three women that have shaken up the music industry and the world these last few years.
After making the whole planet dance and sing along to their music, Ariana Grande, Selena Gomez and Rihanna have founded their own beauty companies.
By collaborating with the giant in terms of beauty products sales Sephora, Rare Beauty and Fenty Beauty have found the perfect strategy to sell at an affordable price to the largest possible audience. r.e.m beauty still wasn’t marketed to a worldwide giant of cosmetic sales but it should soon be the case for the newer brand. However, it has not impacted its success since the brand has known a very powerful and immediate breakout in the cosmetics industry, mostly thanks to its popularity and thorough promotion on social media.
Are they worth the hype ? The answer is definitely a big yes. It has been proven by the testers that these brands are not only a marketing technique or some advertisement but real makeup companies that are to compete with others but also to stay within the industry and fit in for as long as they possibly can.